Our Story

Weeds and weeding labour were a huge cost for our nurseries and constant hand weeding or spraying of herbicides were very unpopular jobs with us and our nursery crew. We trialled every weed mat technology, herbicide and strategic control method out there to reduce the weed burden, but still found ourselves weeding 2-3 days per week. One evening Lawrence brought the issue and a few vague ideas to David, Simon and Nicholas, 2 engineers and a physicist with a garage full of 3D printing machines - and together we came up with many prototypes to stop weeds. Over a full year later, long hours spent adjusting the 3D printer and many dozens of prototypes, we finally came up with something that worked and was elegant as well - the PotHead V1! Once we teamed up with the injection moulding experts at Garden City Plastics we were able to produce these much more efficiently and quickly out of recycled plastic…

A lot more fine tuning and field testing went on through 2021/2 and by late 2022 we had our first market ready models. It has been a long road and a thousand modifications, but our PotHeads really work! We have brought our weeds and labour time down by over 85% and have more and more positive feedback from other nurseries around Australia that they are working for them too. As of February 2024, over 50 Australian nurseries are now trialling or actively using the PotHead as a new tool in their weed management toolkit and we're really keen to get this idea out to the wider world. In January 2023 we travelled Europe and saw that nurseries there have all the same problems we did, with labour shortages, herbicide bans and even mostly the same weed species! Aside from some new or modified herbicides there have not been many innovations in weed control for decades, so we're excited to finally have a long term, herbicide free and practical solution for many growers that is also re-usable for many years and 100% recyclable.

Meet the ‘Pot-Heads’ (Founders)

Lawrence Ranson - Founder Deeweed

Lawrence Ranson Has a forestry and horticulture background, and currently manages 2 conifer production nurseries and several plantations in rural NSW, Australia. Lawrence is the outdoorsy one always looking to optimise things and minimise the many repetitive tasks faced in horticulture, because ‘laziness is the mother of invention’ after all.

Simon Moston

Simon Moston is a mechanical engineer working at David Brown Santasalo. He has a passion for design and 3D printing and a pedantic eye for detail. You can trust Simon to detect a nanometer scale error in any prototype and offer 9 obscure ways to solve it.

David Ranson - Founder Deeweed

David Ranson is an entrepreneur at heart and a director for several research and development focused companies over the past 33 years. David has worked in product development in both Australia and the USA as the director, founder and mentor of several companies in pharmaceuticals, electronics, engineering and agriculture. David has more ideas on a daily basis than you can poke a stick at!

Nico Ranson - Founder Deeweed

Nicholas Ranson is a Nuclear physicist, currently working at ANSTO (Australian Nuclear Science and Technology Organisation) with a PhD in Plasma physics. He is a wiz on CAD modelling and 3D printing and can even occasionally be convinced to help with some weeding when not keeping the nuclear reactor from melting down.